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Brand Development Strategy To Take You Far


Brand strategy drives your success. In a crowded marketplace there are no shortcuts. You must plan ahead to achieve your goals.


But how many half-written plans exist in your world? Are those ‘How To’ marketing books demanding your attention?

Don't worry, this is a judgement free zone - I understand this reality. As business owners we can be full of enthusiasm but short on time.

Between juggling work and family there’s little space to pause. But pause you must - to achieve your purpose and potential.

I’m a believer in breaking things down to go forward. So, step by step is the way I approach brand strategy.

Read on for ways I can be of service to you. Or click here to book a chat.
Let’s Make A Plan
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Client Spotlight: Heveloon Ltd 

Client Context

Heveloon Ltd is a human-centred, mobile app and blockchain development company that empowers global businesses to unlock tech to get ahead.
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The Brand Challenge

Launched in 2018, Co-Founder and CEO Samuel Ventimiglia was looking for a brand and marketing specialist to strengthen Heveloon's brand development and comms strategy.
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The Story Tiller Approach

It was key to go back to basics in terms of the corporate brand pillars. Reflection on the company's brand personality, target audiences, value proposition and more put it on a sounder footing for success.
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Consultancy Input

Brand pillar reflection | brand personality & archetype review | brand story & messaging | value proposition and tagline creation | customer profile building | marketing campaign planning | website & social copy  |  employer branding strategy.
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“Tess has been a key asset to Heveloon facilitating our brand pillar development work, our visual rebrand, employer branding strategy and the copy and visual refresh of our corporate website. She brings a friendly, hands-on and strategic approach. I wouldn’t hesitate to recommend her.”

Samuel Ventimiglia
CEO Heveloon Ltd
Discover More Client Testimonials 

Brand Brilliance  Power Hour – Clarify Your Strategy

If you’re serious about scoping your brand strategy seize 60-minutes with me.

A 'Brand Brilliance Hour' is a perfect fit for the busy, ambitious entrepreneur (you!) who's looking to explore strategy solutions.

Maybe you want to discover:
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How to health check and strengthen your longer-term brand position. 
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How to clarify your brand heart to stand apart to the right humans.
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How to hone your brand codes to get ahead of the competition.
What you get:
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A 1-hour phone consultation to unpick your brand strategy challenge.
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A 'Next Steps' report with top tips and actions to take you forward.
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A Story Tiller connection to guide you to a brighter brand future.  
Let's take you from bashfulness to brilliance!

Price £225

This service is payable in advance via Stripe in Calendly.

You shall receive a Brand Brilliance Power Hour agreement.
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Let’s Supercharge My Strategy

"Branding is the process of connecting good strategy with good creativity."

Marty Neumeier, Branding Expert & Author of The Designful Company

Brand Building 1:1 VIP Day– Brand Truth

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If you want to unlock your brand truth to build a stronger brand - this day is a perfect fit.

Take advantage of a remote (or in-person*) day to get clear on your brand strengths and development points. 

This is a unique opportunity to have 'Tess Tiller' time and ask key questions in your mind.

Enjoy a tailored, interactive session that delivers tips, tools and takeaways.

Be sure to leave clear AND on course to build a sustainable brand.

What you get:
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A rewarding VIP discovery day - enabling you to reflect, clarify and plot your path.
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A Next Steps Action Plan (NSAP) that documents the day and maps your way forward.
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(For an extra cost) the option to book 60-minute brand mentor calls for onward support.
Price £949
*In-person days are currently only available within the South West. 

A 50% deposit is required to secure your day (protected by my Freelance Agreement)

The 50% remainder is payable on receipt of your NSAP.
I Want To Be A VIP

Brand Audit – Achieve Clarity


Have you reflected on your brand position lately? Are you clued up on how you're viewed? Do you know how you compare to your competitors?

Sustainable brands spend time ‘reviewing’ as well as ‘doing.’ Knowing your brand situation helps you strengthen your position.

This audit delivers key clarity and insights to you. Get ready to power your plan with intel that counts.

What you get:
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A brand health check (ID strengths and improvement points).
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An analysis of internal/external perception survey returns.
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A clarification of your brand heart pillars and heritage points.
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A review of your brand personality, promise and messaging (as it stands).
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A ‘top competitors' analysis to gauge where you stand. 
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A appraisal of marketing practices and assets (ID 'whats working' and 'what's not.')
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A comprehensive brand audit report with key recommendations and actions.
Reflect today to fly high tomorrow!
Intro Price £1450
A 50% deposit is required to secure this service (protected by my Freelance Agreement).

The remaining payment is due on safe receipt of the brand audit report.
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Let’s Brand Audit

Brand Strategy In 10-Steps 
Stand Out, Win Sales, Deliver Impact

This empowering 1:1 brand strategy programme requires you to get ‘hands-on’ to drive YOUR success.

My 10-steps approach has been developed with reference to world leading brand building practices.

Created to run over a 6-month period, it's geared to give you the clarity, confidence and compass to plot a plan that delivers for YOU.

Its about going back to your brand foundations and rebuilding the pillars that underpin your brand.

Together, we cut through the jargon, simplify the process and equip you with the tools and knowhow to take you far.

If you’re a small brand owner (minimum 3-5 years in) eager to transform the way you market your brand -this programme is the perfect fit. 

What you can expect at each stage:
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A knowledge-rich 1:1 (half-day) discovery session (remote/in-person).
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Takeaways and tools to trial (in-between) to build your founder confidence.
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Self-directed learning tasks - to grow your expertise as a brand builder.
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An actionable strategy, collated as we go, to guide your onward journey.
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If you love to learn and want to drive YOUR brand’s success, then this solution is made for you.

Together, we ensure your business is strategy smart, actionable and future-focused.

Its time to light your path to success!
Intro Price £2,999
A 50% deposit is required to secure your place (protected by my Freelance Agreement).
The remaining payment can be split over 5 calendar months.

To start a conversation about your next strategy steps email me via the button below.
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